Our 2022 Agenda
Wednesday, April 20th from 8:00 a.m. to 4:00 p.m.
The WEC Planning Committee is proud to host the Women’s Entrepreneurial Conference virtually on Wednesday, April 20th from 8:00 a.m. to 4:15 p.m. This year’s theme, The Magic of Digital Marketing, will provide a variety of breakout sessions to inspire entrepreneurs in any stage of business. The morning Welcome and afternoon Grant Competition Sessions are at no cost thanks to our sponsors the Nasdaq Foundation, Chase Bank, American Express, Mountain West Small Business Finance, the Salt Lake Community College Goldman Sachs 10,000 Small Businesses Program and the Utah Micro Loan Fund. The main sessions will feature presentations on Digital Marketing Strategy (morning), Harnessing the Power of of Videos & Pictures on Social Media (lunch) and the WEC Grant Final Competition (afternoon).
Besides the main sessions, the Conference will include 3 Breakout Sessions (1 hour each with a choice of 3 topics at beginner, intermediate or knowledgeable levels).
8:00 to 8:30 a.m. – Virtual Networking
8:30 to 9:15 a.m. – Welcome & Introduction to Digital Marketing Strategy
9:15 a.m. Breakout Session # 1 – Choice of One Breakout Session: Effectively Finding Your Customer on the Right Platform – Maximizing Your Website – Tracking the ROI of Social Media
Break 10:15- 10:30 a.m. – Chair Yoga Break
10:30 a.m. Breakout Session # 2 – Email Marketing & Campaigns – Tools to Manage Your Social Media Accounts – Effective E-Commerce Strategy
11:30 a.m. to 12:00 p.m. – Open lunch – we encourage participants to order from locally owned women owned restaurants/food markets
12:00 p.m. – 1:00 p.m. – Introduction to Grant Winners, Sponsor Information & Harnessing the Power of Videos & Pictures in Social Media
1:00 p.m.- 2:00 p.m. – Breakout Session # 3 – Choice of One Breakout Session: Digital Advertising – Tik Tok & Other Social Media Trends – B2B Digital Marketing Strategy
2:00 p.m. to 2:15 p.m. Chair Yoga Break
2:15 p.m. to 4:00 p.m. FINAL GRANT COMPETITION!
Venue: Virtual Workshop
Description: You will receive a reminder with the workshop link prior to the event
January 7th WEC Grant Competition Application Orientation, which will be Facebook Live from 12pm – 1pm.
End of February, Quarter Finalists Chosen Learn about our 2021 Quarter Finalists
Early March | Pitching Workshop
Mid March | Quarter Finals Pitches
End of March, Semi-finalists Chosen Learn about our 2021 Semifinalists
Early April | Semi-Finals Pitches
Early April, Finalists Announced
April 19th, 4:30p.m. – 6:30p.m. | WEC Grant Reception
April 20th, 8:00a.m. – 4:30.p.m | Women’s Entrepreneurial Conference & Grant Competition Final Pitches & Award