Our 2022 Agenda

Wednesday, April 20th from 8:00 a.m. to 4:00 p.m.
The WEC Planning Committee is proud to host the Women’s Entrepreneurial Conference virtually on Wednesday, April 20th from 8:00 a.m. to 4:15 p.m. This year’s theme, The Magic of Digital Marketing, will provide a variety of breakout sessions to inspire entrepreneurs in any stage of business. The morning Welcome and afternoon Grant Competition Sessions are at no cost thanks to our sponsors the Nasdaq Foundation, Chase Bank, American Express, Mountain West Small Business Finance, the Salt Lake Community College Goldman Sachs 10,000 Small Businesses Program and the Utah Micro Loan Fund. The main sessions will feature presentations on Digital Marketing Strategy (morning), Harnessing the Power of of Videos & Pictures on Social Media (lunch) and the WEC Grant Final Competition (afternoon).

Besides the main sessions, the Conference will include 3 Breakout Sessions (1 hour each with a choice of 3 topics at beginner, intermediate or knowledgeable levels).

CONFERENCE AGENDA:

8:00 to 8:30 a.m. – Virtual Networking

8:30 to 9:15 a.m. – Welcome & Introduction to Digital Marketing Strategy

9:15 a.m. Breakout Session # 1 – Choice of One Breakout Session: Effectively Finding Your Customer on the Right Platform – Maximizing Your Website – Tracking the ROI of Social Media

Break 10:15- 10:30 a.m. – Chair Yoga Break

10:30 a.m. Breakout Session # 2 – Email Marketing & Campaigns – Tools to Manage Your Social Media Accounts – Effective E-Commerce Strategy

11:30 a.m. to 12:00 p.m. – Open lunch – we encourage participants to order from locally owned women owned restaurants/food markets

12:00 p.m. – 1:00 p.m. – Introduction to Grant Winners, Sponsor Information & Harnessing the Power of Videos & Pictures in Social Media

1:00 p.m.- 2:00 p.m. – Breakout Session # 3 – Choice of One Breakout Session: Digital Advertising – Tik Tok & Other Social Media Trends – B2B Digital Marketing Strategy

2:00 p.m. to 2:15 p.m. Chair Yoga Break

2:15 p.m. to 4:00 p.m. FINAL GRANT COMPETITION!

Venue: Virtual Workshop

Description: You will receive a reminder with the workshop link prior to the event

Event Activities:

January 7th WEC Grant Competition Application Orientation, which will be Facebook Live from 12pm – 1pm.

End of February, Quarter Finalists Chosen Learn about our 2021 Quarter Finalists

Early March | Pitching Workshop

Mid March  | Quarter Finals Pitches

End of March, Semi-finalists Chosen Learn about our 2021 Semifinalists

Early April | Semi-Finals Pitches

Early April, Finalists Announced

April 19th, 4:30p.m. – 6:30p.m. | WEC Grant Reception

April 20th, 8:00a.m. – 4:30.p.m | Women’s Entrepreneurial Conference & Grant Competition Final Pitches & Award

Virtual Event
Zoom window Mini Conference Participants