Kindness & Co helps kids discover FUN and EASY ways to make the world a better place.
My first product, The Gnome in Your Home – A Tradition of Kindness, is a children’s book/plush toy about gnomes who discover that they have a gift for kindness and decide to visit homes to teach families how to develop their own tradition of kindness.
Grant money will be used for marketing. I will send books/gnomes to influencers (PTAs, Preschools, Bloggers) across the country. My sales data suggests that an appropriately identified influencer generates 30 sales. 300 influencers will generate approximately 9,000 sales.