The main objective in growth for our heirloom quality letterman pillows is to obtain licensing with more schools. By partnering with strategic schools, we can increase our exposure and develop a product line that appeals to fans everywhere. More schools mean more revenue. Product development and branding also add to growth models by developing supporting products and enhancing the letterman experience. Creating a brand that is high-end requires creating a high-end experience for the consumer. Every detail must reflect the fine quality of the product, and in our case, the nostalgia and class associated with the “Letterman”.